58.7% cell phone game users said future will not pay for the game

Overall, the Chinese mobile phone game users pay meaning is still not high. the iiMedia Research recently released "2012Q2 China mobile game market quarterly monitoring report" shows that 19.2% of the Chinese mobile phone game users are used to pay for mobile games, 2012Q2; 22.1% of mobile phone game users was paid, but the future will be considered; 58.7% of users will not be paid in the future.

iiMedia Research analysts believe that China's mobile phone game user fees yet to develop the habit of playing the game, worry about malicious chargeback games excessive charges and poor quality of the game and other factors important reason for users refuse to pay.

 Despite their willingness to accept payment, the payment amount is not too high. Ai Media Advisory (iiMedia Research) data, 2012Q2 38.5% of China's mobile phone network game users to accept pay less than 10 yuan, 19.2% of users are willing to pay for mobile network games 10-20.

Ai Media Consulting (iiMedia Research), the smartphone users civilians is one of the important reasons led to the phone network game users pay amount lower.

 In the billing pattern recognition, iiMedia Research 2012Q2 up to 35.4% of the Chinese mobile phone game users like free games and allows game ads. Another 16.3% of users are willing to demo and then look at the situation to pay 32.1% of users will pay a one-time, 25.5% of users are willing to try mobile game props charges for their favorite games.

Acceptance of in-game advertising, iiMedia Research data show that 33.4% of the Chinese mobile phone game users, said 40.9% of users will click on the ads in the game, made ​​it clear that will not click on the ads in the game, 2012Q2, while 25.7% of users inexperience the game due to careless delays to advertising. Overall, the low acceptance of mobile game users in-game advertising.

Dissatisfied with factors investigating aspects of mobile games, iiMedia Research data, 2012Q2 52.2% of the Chinese mobile phone game users using a mobile phone to play games too much power; 38.8% of users think the phone screen is limited, and is not suitable for playing games; 37.7% of users feelnetwork is too slow; 34.0% worry about malicious chargeback.

iiMedia Research analysts believe that the mobile gaming market is mainly limited by the phone and network speed, flow rates and other factors.