With the iPhone 5 Apple to prove that he is still the king of the smartphone

The advent of the iPhone 4 in 2010, it is worth having a phone. Android popular phenomenon has not yet appeared, Samsung Electronics is still exploring a way out. Mobile phone manufacturer Nokia and RIM on the market just beginning to accelerate the decline. growth momentum of iPhone 4 from Apple and when he was CEO Steve Jobs.
With the iPhone 4S and iPhone 5 upgrade equipment to extend the update cycle, the situation has changed. Popularity of Samsung Android smartphone ahead by smartphone Galaxy S sensational effect as much as the iPhone; Motorola mobile Google part; Nokia and RIM are new brand mobile platform to re-arm themselves, trying to stage a comeback to reverse the situation; Tim Cook, Apple head.
The most important thing is that the iPhone is no longer the most competitive products, no longer is the consumer's choice. In contrast, competitors catch up. iPhone 5 new features such as large-size display, support 4G LTE technology and improved cameras can be found on the Android smartphone. Apple overrides its advantage over competitors for the first time no longer so obvious.
Market consulting firm Ovum analyst Adam Leach said: "While Apple can also benefit through the iPhone brand value, but consumers buy a mobile phone very impetuous lost we have become accustomed to the continuous innovation of Apple products, Apple will face the risk of consumer loss . "
IPhone 5 may not be the choice of consumers, but also to shake the market. Apple's prestige and its market position in the world still hold a candle to other companies.
Apple CEO Cook and his team in the iPhone 5 conference reaffirmed the iPhone a leading role in the world. Executives are talking about a lot of upgrades and new features, Cook tried to still superior to other products on top of the deep impression for everyone to leave Apple products a competitive advantage.
Cook in the conference, said: "Only Apple can create the magic of software, hardware and services, and the integration so powerful integrated solutions."
But Cook Steve Jobs that destruction of the reality of the gas field should be used in the conference. Jobs of personal charm, at least for the iPhone 5 is caused by the impression of a revolutionary rather than evolutionary products. Exciting moment in the press conference on September 12 rarely actually witness the magical moment even fewer.
IPhone 4S design was launched in October last year, followed the iPhone 4 design, only in the software and internal hardware improvements. Apple to increase sales by expanding more wireless carriers.
The other famous mobile phone debut, including the Motorola Droid Razr and Samsung Galaxy S3 and Galaxy Nexus.
Apple's position in the market shift its vulnerable. The third quarter of last year, Samsung replace Apple's removal of the smartphone crown, and to expand its lead. The second quarter of this year, Samsung has nearly 30% of the global smartphone market share, while Apple's global smartphone market share of only 18.8%. Apple is struggling to maintain its existing market share, while Samsung's share doubled.
Potential demand
Before the iPhone have caused a great sensation, and long-term market leader. iPhone 4S, although there is no hype, but in the Galaxy S3 win before August this year has been the leading operators have smart phones.
Therefore, even if the iPhone 5 is entering a very competitive market, it can still break the sales record, surpassing the old version of the product, this is mainly due to the potential demand for the product growing. IPhone sales of the last few months has become cold, and Apple's attributed to consumer expectations of new equipment.
Market consulting firm Altman Vilandrie & Co director Soumen Ganguly said: "The iPhone 5 will be the most competitive product in the smartphone market. Quite a few iPhone users turn to other smart phones iPhone 5 for the iPhone 4 and iPhone 4S users upgrade to provide a large number of new ground. "
The market research firm Asymco analyst Horace Dediu, Apple is expected to sell 170 million iPhone 5. JP Morgan believes that the iPhone 5 will boost U.S. GDP growth by 0.5 percentage points.
Another difference is that the release of the iPhone 5 and iPhone 4: broader sales channels. Over the past year, Apple has sold through a large number of carriers iPhone, including wireless provider Cincinnati Bell and the prepaid carriers Virgin Mobile and Cricket Wireless. Apple still overseas expansion of its iPhone on sale channels, Apple is expected to eventually reach an agreement with China Mobile, to develop the China market.
Expected consumers want to buy the new iPhone and Apple fans will be lined up at the Apple store before.
whether the iPhone 5 can be like the iPhone 4 or iPhone 4S as enduring concern. The most noteworthy is the smartphone consumer groups. China is regarded as the main Apple pulling power, but still nearly half of consumers in the United States do not have a smart phone. Apple's ability to maintain its the speculation effects will help to influence a consumer's purchase decision.
Chain reaction
Not just consumers concerned about Apple conference, the industry as a whole are concerned. This is because the iPhone is expected to shake up the wireless industry, but also a drag or boost the PC, chip and other related industries.
Apple's competitors also very nervous. Galaxy S3 is almost operators are very popular, but after the intervention of the iPhone 5 or the end of the good old days of Galaxy S3.
IPhone 5 release aura in the release of new products, competitors HTC and LG will be more difficult. Nokia Lumia 920 and 820 and the Motorola Droid Razr HD, the Droid Razr Maxx HD and Droid Razr M were able to escape this fate. IPhone 5 speculation aura, the product will be eclipsed.
The wireless carriers will be prepared for the new iPhone effect. Although the iPhone for operators to improve customer growth and loyalty, but the operators need to pay the cost of providing higher subsidies for the Apple device. IPhone offered by several operators, the mobile phone is no longer the exclusive operators a competitive advantage, but a participation in a competitive necessity.
Other winners include the radio vendors Qualcomm, display manufacturers, LG and even competitors Samsung, Samsung provides memory for the iPhone 5. PC manufacturers will suffer with the consumers to buy the iPhone 5.
The biggest winner is Apple, and Apple will be in control of the smartphone right to speak until the end of the Christmas shopping season.
But consumers remains to be seen whether the iPhone 5 buy it.