Apple iPhone in China has created a huge sales myth. Apple announced the third quarter of 2012 earnings news, results were below the analytical expectations, after stock prices had fallen by 5%. Apple, however, do not have to worry about, like Columbus' discovery of new roads in the Americas in order to change the history of Europe, China, an infinite potential, rewarding market for Apple in the future for a long time, they do not have to over-worried about the decline of the market.
The third quarter, apple in China's income up to 5.7 billion us dollars, up 48% to soar, is only the iPhone had achieved more than 100% increase. So far, apple this year in domestic accumulative total revenue has reached $12.4 billion last year-revenue also however 13.3 billion dollars. China has actually become outside North America apple the second big global market. Steve jobs from future before seen China, and almost never on domestic market to make any evaluation and opinions, but cook in the apple CEO took more than 6 months came to China. He told China market the most commonly used evaluation is staggering, off the charts, instrumental it would make them feel adjectives.
China has become the apple user of a piece of fat meat just want to cook and apple, it can hold position in the Chinese market for they bring infinite returns and income. According to the analysis report, the second quarter this year, according to the domestic smartphone jumping 164% year-on-year in more than 33 million sets, and the American smartphone sales of only 25 million, the year of China in the global smartphone market share for the first time in more than the United States.
Whether apple, samsung, or SONY, MOTOROLA and HTC, whether iOS, andros even Windows Phone, we all know that China will be the future of a smart Phone market town, who can win the market in China today, who won the smart Phone market future.
But the problem is not so simple as it looks easy. AnZhuoQun tiger Wolf to apple, samsung has become the first big mobile phone manufacturer in the world, the Galaxy S III has been listed two months sold 10 million department. In China, the smartphone platform occupies two nearly seventy percent of the market share, samsung, lenovo and huawei brand occupies the home more than 36% of the smartphone market share, while only 3.4% of the market, the iPhone is the nokia share of ridicule is 9.4%, the front row in the apple brand also includes cool, gold etc.
Don't forget, China's per capita income 20000 highest but, for most people, the price of apple products undoubtedly far beyond their endurance, one thousand yuan of the following smartphone buyers or market of domestic consumption main; Don't forget to social news out of the middle of one body to buy the apple sell kidney all kinds of negative news, how many loyal fruit powder, behind the ten times in their often black fruit. Apple sees China as the most important future market, however, such a consumer habits, consumption structure deformity of the market, its potential and capacity really can meet the growing need apples? Too much on symbolic apple really would like to cook so growing go?
Maybe apple product never lack of user appeal, in fact, a product as long as a memory of the apple is enough to cause the user's interest and purchasing desire. But, in a jobs died, experienced in the lack of new product launches surprise after experiencing some boring and bully patent lawsuit later, shrouded in apples auras and myth appears to be faded, apple's innovation and creativity looks are lost.
Can you imagine the age of the jobs will be like this apple users to please? But now the cook and apple is doing so, we can't JuRan judge its results. But, that is no longer the self-esteem of apple, the lost paranoid, refuse the apple, the spirit of deliberately to cater to the market and user apple will also is that let users crazy about apple? Apple is a little change, when it becomes more and more strange, it attractive to the user and so big?
